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Ibrahim Ayyuba Isah: From Journalism to Shaping the Future of PR and Digital Marketing
Ibrahim Ayyuba Isah, a distinguished journalist with over a decade of experience, has made a significant transition into the dynamic fields of public relations, creative, and digital marketing. Known for his in-depth reporting and insightful analysis, Isah is now leveraging his extensive journalism background to make a substantial impact in his new ventures.
Isah’s career began with a strong foundation in journalism, where he worked with prominent media houses such as Africa Independent Television (AIT), Raypower FM, and Rahma Radio. His roles ranged from producer and presenter to a radio personality, earning him a reputation for delivering accurate and compelling stories. Currently, he serves as a Senior Reporter at TVC Communications, where he anchors the popular program “Kano Spotlight,” providing in-depth coverage and analysis of events in Kano State.
His educational background is extensive and diverse. Isah holds a Bachelor of Arts in English Language and Literature from Bayero University, Kano, and a Master’s degree in Public Relations and Communication Studies from the same institution. Additionally, he studied Solutions and Data Journalism at Pan Atlantic University. He also earned a Professional Certificate in Digital Marketing from the London School of Business Administration. Recently, he completed a Master Diploma in Digital Marketing awarded by the Digital Marketing Institute Lagos, Nigeria, powered by Digital Marketing Skills LLC, United States of America. In the area of social media, Isah received a certificate from Avalocx University of Social Media in New York, United States, after completing a High Level Social Media Management Course. This academic prowess, combined with his practical experience, positions him as a versatile professional in the realm of public relations and digital marketing.
Isah’s transition into public relations and digital marketing is marked by significant roles such as Knowledge Management and Communication Officer for the Special Agro-Industrial Processing Zones Project, and Public and Media Relations Consultant for the Flour Milling Association of Nigeria. Currently, he is performing a lead role in managing the PR and communications as a consultant for the WOFAN-ICON2 Project in partnership with Mastercard Foundation. In these positions, he has demonstrated his ability to craft compelling narratives and strategic communications that resonate with diverse audiences.
As a Digital Marketing Strategist and PR Consultant, Isah is exploring innovative ways to blend traditional journalism with modern digital techniques. His expertise in SEO, social media management, website development, and video editing allows him to create comprehensive digital marketing campaigns that drive engagement and achieve tangible results.
Ibrahim Ayyuba Isah is also an Associate Member of the Nigeria Institute of Public Relations (NIPR) and the Advertising Regulatory Council of Nigeria (ARCON), as well as a member of the Nigeria Union of Journalists (NUJ) Kano Correspondents’ Chapel and the Sports Writers Association, Kano Chapter. His dedication to his craft and his continuous pursuit of excellence reflect his commitment to making a difference in his new field. As he explores the intersections of PR, creative, and digital marketing, he aims to shape the future of communication strategies in Nigeria and beyond.
About The Author
By Aminu Garko
Senator Sani Musa, Chairman of the Senate Committee on Finance, has congratulated First Lady Senator Oluremi Tinubu on her 65th birthday.
In a congratulatory message, Senator Musa described the First Lady as “an Amazon and a source of inspiration to millions of Nigerians.”
Sen.Musa praised Senator Tinubu’s life of impact, devotion to God, and service to the nation.
He celebrated her compassion, strength, and dedication to the welfare of women, children, and the less privileged, noting that she continues to inspire hope across Nigeria.
The Senator wished the First Lady many more years in good health, wisdom, and strength, expressing confidence that she will continue to support President Bola Tinubu and champion noble causes that will uplift the nation.
On behalf of the people of Niger East, I join in celebrating the First Lady’s special day and pray for her continued good health and well-being.
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The Chairman, House of Representatives Committee on Appropriations, Rep. Abubakar Kabir Bichi, says the Federal Government has committed over N12 billion to a solar power project at Aminu Kano Teaching Hospital (AKTH).
Speaking at the flag-off of the project in Kano, Bichi, who represents Bichi Federal Constituency, said the initiative would make the hospital independent of the national grid.
He explained that the project is part of the government’s plan to solarise all tertiary institutions and teaching hospitals across the country, beginning with AKTH.
According to him, the initiative aligns with President Bola Tinubu’s Renewed Hope Agenda to strengthen healthcare infrastructure.
“The Federal Government set aside N300 billion in the 2025 appropriation act, and very soon all our tertiary institutions and teaching hospitals, including those owned by states, will enjoy 24-hour solar power.
“This year alone, I have attracted projects worth over N26 billion to AKTH, which has never happened in its history,” he said.
Bichi added that similar projects were underway at Bayero University Kano, Aliko Dangote University of Science and Technology Wudil, and Murtala Mohammed Specialist Hospital.
He also commended Tinubu for supporting the project, describing it as a milestone in healthcare service delivery.
In his remarks, the Minister of Science, Technology and Innovation, Chief Uche Nnaji, said the initiative marked the translation of the Renewed Hope Agenda from vision to tangible action.
On his part, the Director-General of the Energy Commission of Nigeria (ECN), Dr Mustapha Abdullahi, assured that the project would be delivered before December.
“This is the first of its kind in Nigeria. We are targeting about 10,000 projects across the 36 states and the FCT to ensure 100 per cent solarisation of facilities,” Abdullahi said.
The Chief Medical Director of AKTH, Prof. Abdulrahman Sheshe, said the hospital spends about N150 million monthly on electricity bills and an additional N30 million on diesel.
“With this intervention, the hospital will save more than 30 per cent of its expenses. This project could not have come at a better time, especially after the recent power dispute we had,” he said.
Before the flag-off, Bichi inspected the ongoing construction of a five-storey Accident, Emergency and Trauma Centre at the hospital, another project facilitated by the Federal Government.
About The Author
About The Author
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