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Ibrahim Ayyuba Isah: From Journalism to Shaping the Future of PR and Digital Marketing

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Ibrahim Ayyuba Isah, a distinguished journalist with over a decade of experience, has made a significant transition into the dynamic fields of public relations, creative, and digital marketing. Known for his in-depth reporting and insightful analysis, Isah is now leveraging his extensive journalism background to make a substantial impact in his new ventures.

 

Isah’s career began with a strong foundation in journalism, where he worked with prominent media houses such as Africa Independent Television (AIT), Raypower FM, and Rahma Radio. His roles ranged from producer and presenter to a radio personality, earning him a reputation for delivering accurate and compelling stories. Currently, he serves as a Senior Reporter at TVC Communications, where he anchors the popular program “Kano Spotlight,” providing in-depth coverage and analysis of events in Kano State.

 

His educational background is extensive and diverse. Isah holds a Bachelor of Arts in English Language and Literature from Bayero University, Kano, and a Master’s degree in Public Relations and Communication Studies from the same institution. Additionally, he studied Solutions and Data Journalism at Pan Atlantic University. He also earned a Professional Certificate in Digital Marketing from the London School of Business Administration. Recently, he completed a Master Diploma in Digital Marketing awarded by the Digital Marketing Institute Lagos, Nigeria, powered by Digital Marketing Skills LLC, United States of America. In the area of social media, Isah received a certificate from Avalocx University of Social Media in New York, United States, after completing a High Level Social Media Management Course. This academic prowess, combined with his practical experience, positions him as a versatile professional in the realm of public relations and digital marketing.

 

Isah’s transition into public relations and digital marketing is marked by significant roles such as Knowledge Management and Communication Officer for the Special Agro-Industrial Processing Zones Project, and Public and Media Relations Consultant for the Flour Milling Association of Nigeria. Currently, he is performing a lead role in managing the PR and communications as a consultant for the WOFAN-ICON2 Project in partnership with Mastercard Foundation. In these positions, he has demonstrated his ability to craft compelling narratives and strategic communications that resonate with diverse audiences.

 

As a Digital Marketing Strategist and PR Consultant, Isah is exploring innovative ways to blend traditional journalism with modern digital techniques. His expertise in SEO, social media management, website development, and video editing allows him to create comprehensive digital marketing campaigns that drive engagement and achieve tangible results.

 

Ibrahim Ayyuba Isah is also an Associate Member of the Nigeria Institute of Public Relations (NIPR) and the Advertising Regulatory Council of Nigeria (ARCON), as well as a member of the Nigeria Union of Journalists (NUJ) Kano Correspondents’ Chapel and the Sports Writers Association, Kano Chapter. His dedication to his craft and his continuous pursuit of excellence reflect his commitment to making a difference in his new field. As he explores the intersections of PR, creative, and digital marketing, he aims to shape the future of communication strategies in Nigeria and beyond.

 

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Renowned Kano Politician Ahmadu Haruna Zago Dies

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Renowned Kano Politician Ahmadu Haruna Zago Dies

Alhaji Ahmadu Haruna Zago, a prominent Kano politician and Managing Director of the Kano Refuse Management and Sanitation Board, has passed away.

Multiple sources confirmed to Nigerian Courier that the politician died after a prolonged illness.

Zago was an active participant in the politics of the Second Republic, where he was a member of the National Party of Nigeria (NPN).

He also played a role in the National Republican Convention during the aborted Third Republic.

Following Nigeria’s return to civilian rule in 1999, Zago joined the defunct All Peoples Party (APP), later serving as the party’s acting chairman in Kano State.

He played a key role in the APP’s victory in the 2003 general elections, which saw Malam Ibrahim Shekarau elected as the Executive Governor of Kano State.

Zago was subsequently appointed as Political Adviser to Governor Shekarau’s administration.

A fearless politician, Zago was known for his willingness to engage in any political conflict without fear or favour.

 

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Nigerian Tracker Publisher Abbas Yusha’u, Emerges National Treasurer, Northern Online Media Group

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The Northern Online Media Reporters and Publishers (NORP) elected its national executive members on Saturday.

The election, held in Kaduna at Arewa House, Kaduna, was supervised by the Electoral Committee of the Union.

Comrade Musa Mohammed from Kaduna State emerged as the new Executive National President in a keenly contested election.

He polled 287 votes to defeat his rival, Comrade Lynn Adda, the former NUJ chairman, of Taraba State, who got 138 votes.

Comrade Femi Adi from Kogi State emerged as the Executive National Secretary with 210 votes.

He defeated Comrade Rayyan Al-Hassan, who polled 207 votes.

By the constitution of the Union, the Deputy National Secretary and National Assistant Secretary Positions are reserved for persons who come second in both.

Therefore, Comrade Lynn Adda and Comrade Rayyan Al-Hassan emerged as Deputy National President and National Assistant Secretary accordingly.

Others who emerged unopposed are Comrade Zaharaddeen Ishaq Zailani – National Financial Secretary; Comrade Abraham Suleman – Asst. National Financial Secretary, and Comrade Abbas Yusha’u Yusuf – National Treasurer.

In his acceptance speech, Comrade Musa Mohammed urged members of the group across the 19 northern states to take advantage of social media platforms to fight fake news and promote good governance.

According to him, social media platforms can only be reliable for information dissemination when professional journalists take over and use them professionally.

“Our greatest headache is the citizen journalist problem, where anyone can post anything online without verifying the source or authenticating such stories.

But the good thing is that professional journalists are taking over now,” he said.

While urging members to work within the ethics of the profession, he expressed commitment to ensuring the unity and progress of the Union within the three-year term of office.

He, however, thanked the members who turned out for the election and prayed for their safe return to their destinations.

 

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Max Air Plane Makes Emergency Landing at Kano Airport, 53 People Safe

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Fifty-three people narrowly escaped death when a Max Air aircraft, with registration number 5N-MBD (B733), crash-landed at Malam Aminu Kano International Airport (MAKIA) on Tuesday night.

The incident occurred as the aircraft, carrying 53 passengers and 6 crew members, arrived in Kano from Lagos. According to one of the passengers, the front tire of the plane burst into flames around 10:19 p.m.

“Immediately the tire burst into flames, smoke filled the cabin, and we had to evacuate through the emergency exit,” the passenger said. “As we were exiting, the fire service was already spraying the plane with water to contain the flames.”

Confirming the incident, Kano Station Manager of Max Air, Malam Bello Ramalan, said all passengers and crew members were safely evacuated. He expressed gratitude for the safety of everyone on board and apologized for the inconvenience caused.

“I would like to apologize for the inconvenience and thank God for the safety of all on board. The safety of our passengers and crew is always our primary concern,” he said.

Ramalan explained that the aircraft had overshot the runway during the emergency landing, and standard safety protocols, including the evacuation of passengers, isolation of the pilots, and coordination with investigation authorities, were immediately followed.

“We are working with the Accident Investigation Bureau (AIB) and the Aircraft and Equipment Department (AED) to investigate the incident. Preliminary reports suggest that a tire issue caused the incident.”

Max Air’s Kano Station Manager reiterated that safety remains the airline’s top priority and the company is fully cooperating with authorities to determine the cause of the incident and implement necessary corrective actions.

“Once again, I apologize for the inconvenience caused,” he concluded.

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