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Ibrahim Ayyuba Isah: From Journalism to Shaping the Future of PR and Digital Marketing
Ibrahim Ayyuba Isah, a distinguished journalist with over a decade of experience, has made a significant transition into the dynamic fields of public relations, creative, and digital marketing. Known for his in-depth reporting and insightful analysis, Isah is now leveraging his extensive journalism background to make a substantial impact in his new ventures.
Isah’s career began with a strong foundation in journalism, where he worked with prominent media houses such as Africa Independent Television (AIT), Raypower FM, and Rahma Radio. His roles ranged from producer and presenter to a radio personality, earning him a reputation for delivering accurate and compelling stories. Currently, he serves as a Senior Reporter at TVC Communications, where he anchors the popular program “Kano Spotlight,” providing in-depth coverage and analysis of events in Kano State.
His educational background is extensive and diverse. Isah holds a Bachelor of Arts in English Language and Literature from Bayero University, Kano, and a Master’s degree in Public Relations and Communication Studies from the same institution. Additionally, he studied Solutions and Data Journalism at Pan Atlantic University. He also earned a Professional Certificate in Digital Marketing from the London School of Business Administration. Recently, he completed a Master Diploma in Digital Marketing awarded by the Digital Marketing Institute Lagos, Nigeria, powered by Digital Marketing Skills LLC, United States of America. In the area of social media, Isah received a certificate from Avalocx University of Social Media in New York, United States, after completing a High Level Social Media Management Course. This academic prowess, combined with his practical experience, positions him as a versatile professional in the realm of public relations and digital marketing.
Isah’s transition into public relations and digital marketing is marked by significant roles such as Knowledge Management and Communication Officer for the Special Agro-Industrial Processing Zones Project, and Public and Media Relations Consultant for the Flour Milling Association of Nigeria. Currently, he is performing a lead role in managing the PR and communications as a consultant for the WOFAN-ICON2 Project in partnership with Mastercard Foundation. In these positions, he has demonstrated his ability to craft compelling narratives and strategic communications that resonate with diverse audiences.
As a Digital Marketing Strategist and PR Consultant, Isah is exploring innovative ways to blend traditional journalism with modern digital techniques. His expertise in SEO, social media management, website development, and video editing allows him to create comprehensive digital marketing campaigns that drive engagement and achieve tangible results.
Ibrahim Ayyuba Isah is also an Associate Member of the Nigeria Institute of Public Relations (NIPR) and the Advertising Regulatory Council of Nigeria (ARCON), as well as a member of the Nigeria Union of Journalists (NUJ) Kano Correspondents’ Chapel and the Sports Writers Association, Kano Chapter. His dedication to his craft and his continuous pursuit of excellence reflect his commitment to making a difference in his new field. As he explores the intersections of PR, creative, and digital marketing, he aims to shape the future of communication strategies in Nigeria and beyond.
About The Author
By Aminu Garko
Kano, Former President of the Senate, David Mark on Thursday expressed sadness over the death of Pope Francis.
This is contained in a statement issued by his Special Adviser on Media Paul Mumeh in Kano on Thursday.
Mark described Pope Francis as a man of impeccable character who brought transformation, togetherness and indeed strengthen family ties in the Catholic Church.
“It would be recalled that Senator Mark led the Federal Government of Nigeria delegation to the inauguration of the Pontiff on March 19, 2013 at St. Peter’s Square in the Vatican.
He described Pope Francis as a rare gift to the world who would be sorely missed.
Senator Mark recalled the first Mass celebrated by Pope Francis on that day before world leaders when he focused on the solemnity of St. Joseph, the liturgical day on which Mass was celebrated.
Senator Mark stated: “The exit of Pope Francis is a huge loss to the world but a gain to heaven. He was a leader with distinction and character. He was a rare gem”.
He prayed that Pope Francis’ legacy of humility, sacrifice, service to God and humanity would be upheld.
Senator Mark urged Catholic faithful across the globe to take solace in the fact that Pope Francis lived a life worthy of emulation.(
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The commitment of President Bola Ahmed Tinubu to young people and their development is unprecedented, Senior Special Assistant to the President on Print Media, Abdulaziz Abdulaziz, has said.
Speaking at a graduation ceremony of first batch of ICT training he sponsored for youths and students in his native Fagge Local Government Area of Kano State, Abdulaziz said the President has redefined the idea of youth engagement and empowerment.
“Mr President has prioritised young people through many initiatives aimed at making our young people self-reliant. The President doesn’t want to give you food, he is giving you means to get your own food,” he said.
He listed the administration’s initiatives such as training of three million young Nigerians in IT skills, the Scale Up Artisans project, the Nigeria Youths Academy, among other interventions.
Abdulaziz also said the President has given young people voices by appointing young Nigerians into his cabinet and other important positions.
“For the first time we have a truly young Nigerian as minister of youths development. We have other young people in the cabinet and key appointments. We have to appreciate that.”
Abdulaziz said the IT training he sponsored was a way of giving back to the community and uplifting the underprivileged to attain their full potentials as part of his ongoing commitment to community development.
During the event, Abdulaziz also presented computers to some of the best-performing students in recognition of their dedication and excellence.
This initiative, he noted, is part of a broader vision to equip the youth with relevant digital skills, aligning with the Renewed Hope Agenda of President Tinubu’s administra
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Tinubu’s commitment to young people, unprecedented – Aide
About The Author
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