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Ibrahim Ayyuba Isah: From Journalism to Shaping the Future of PR and Digital Marketing
Ibrahim Ayyuba Isah, a distinguished journalist with over a decade of experience, has made a significant transition into the dynamic fields of public relations, creative, and digital marketing. Known for his in-depth reporting and insightful analysis, Isah is now leveraging his extensive journalism background to make a substantial impact in his new ventures.
Isah’s career began with a strong foundation in journalism, where he worked with prominent media houses such as Africa Independent Television (AIT), Raypower FM, and Rahma Radio. His roles ranged from producer and presenter to a radio personality, earning him a reputation for delivering accurate and compelling stories. Currently, he serves as a Senior Reporter at TVC Communications, where he anchors the popular program “Kano Spotlight,” providing in-depth coverage and analysis of events in Kano State.
His educational background is extensive and diverse. Isah holds a Bachelor of Arts in English Language and Literature from Bayero University, Kano, and a Master’s degree in Public Relations and Communication Studies from the same institution. Additionally, he studied Solutions and Data Journalism at Pan Atlantic University. He also earned a Professional Certificate in Digital Marketing from the London School of Business Administration. Recently, he completed a Master Diploma in Digital Marketing awarded by the Digital Marketing Institute Lagos, Nigeria, powered by Digital Marketing Skills LLC, United States of America. In the area of social media, Isah received a certificate from Avalocx University of Social Media in New York, United States, after completing a High Level Social Media Management Course. This academic prowess, combined with his practical experience, positions him as a versatile professional in the realm of public relations and digital marketing.
Isah’s transition into public relations and digital marketing is marked by significant roles such as Knowledge Management and Communication Officer for the Special Agro-Industrial Processing Zones Project, and Public and Media Relations Consultant for the Flour Milling Association of Nigeria. Currently, he is performing a lead role in managing the PR and communications as a consultant for the WOFAN-ICON2 Project in partnership with Mastercard Foundation. In these positions, he has demonstrated his ability to craft compelling narratives and strategic communications that resonate with diverse audiences.
As a Digital Marketing Strategist and PR Consultant, Isah is exploring innovative ways to blend traditional journalism with modern digital techniques. His expertise in SEO, social media management, website development, and video editing allows him to create comprehensive digital marketing campaigns that drive engagement and achieve tangible results.
Ibrahim Ayyuba Isah is also an Associate Member of the Nigeria Institute of Public Relations (NIPR) and the Advertising Regulatory Council of Nigeria (ARCON), as well as a member of the Nigeria Union of Journalists (NUJ) Kano Correspondents’ Chapel and the Sports Writers Association, Kano Chapter. His dedication to his craft and his continuous pursuit of excellence reflect his commitment to making a difference in his new field. As he explores the intersections of PR, creative, and digital marketing, he aims to shape the future of communication strategies in Nigeria and beyond.
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The leadership of the Correspondents’ Chapel of the Kano State Council of the Nigeria Union of Journalists (NUJ) has marked its one year in office with the public presentation of its stewardship report.
The report, presented by the Chairman of the chapel, Alhaji Murtala Adewale, at the NUJ Press Centre, Kano, highlighted achievements in welfare, professional development and institutional reforms.
According to Adewale, members’ welfare was prioritised, with ₦500,000 direct support to 10 members, ₦8.5 million loan facilities, two Hajj slots, ₦2 million medical intervention for a member, and Ramadan food distribution worth ₦2.5 million.
He said the executive also secured an additional ₦30,000 monthly allowance for members, bringing total direct financial benefits to ₦9.5 million within the year under review.
On professional development, the chairman listed initiatives such as the Tea Break Platform for networking, a four-day retreat in Kaduna, and the Distinguished Awards of Excellence to honour veteran journalists and past leaders.
The chapel also established a Cooperative Society with ₦10 million capital, installed an Olympic-standard table tennis facility, and produced a Government Compendium showcasing Kano State’s development strides.
Office improvements included unlimited 5G internet, DSTV subscription, a cleaner for the premises, procurement of an electric kettle, reactivation of the chapel’s bank account, creation of an official Facebook page, and provision of refreshments for members.
Adewale attributed the achievements to members’ unity and commitment, pledging to consolidate the gains with more programmes to enhance welfare, strengthen ethics and build capacity.
The event was attended by senior journalists, media executives, academics, government representatives and professional bodies, who commended the chapel for institutionalising accountability through the public presentation of its scorecard.
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Kano Line Resuscitation Committee Chairman Felicitates Gov. Abba Kabir Yusuf on Third-Year in Office
The Chairman of the Kano Line Resuscitation Committee, Alh. Saidu Abdullahi Shu’aibu, has congratulated the Executive Governor of Kano State, His Excellency, Alh. Abba Kabir Yusuf, on the occasion of his third year anniversary in office.
In a congratulatory message, Alh. Saidu Abdullahi Shuaibu described the administration of Governor Alh. Abba Kabir Yusuf as purposeful, people-oriented and committed to restoring the lost glory of Kano State across various sectors.
He particularly commended the Governor for his unwavering support and commitment toward the revitalization of Kano Line, nothing that the ongoing reforms and investment in the transportation sector have rekindled hope among workers and the people of the state.
According to him, the efforts of the present administration in improving infrastructure, enhancing public transportation, empowering youths, supporting education, healthcare and promoting economic growth have continued to earn the confidence and support of the people in line with the “Kano First Agenda”.
Alh. Saidu Abdullahi Shuaibu further prayed for Almaighty Allah continued guidance, wisdom and protection upon Governor Alh. Abba Kabir Yusuf as he continues to steer the affairs of Kano State toward greater development and prosperity.
He reaffirmed the commitment of the Kano Line Resuscitation Committee to support the administration’s vision of transforming the transportation sector for the benefit of the people of Kano State.
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The Civil Society – Scaling Up Nutrition in Nigeria (CS-SUNN) has organized a two-day capacity-building workshop for stakeholders in Kano State on the use of the National Nutrition Budget Tracking System (NNBTS).
The training, held at Tahir Guest Palace, brought together key actors in the health and nutrition sector to enhance accountability and strengthen nutrition financing across the state.
During a presentation titled “Overview of Nutrition Financing in Nigeria: State Trend Analysis Review”, CS-SUNN official Jibrin Okpaji stressed that government interventions at all levels are vital for tackling malnutrition and its associated challenges.
Okpaji noted that sustained investment in nutrition is essential for improving public health and reducing preventable deaths among vulnerable populations.
He emphasized the need for stakeholders to acquire the technical expertise to effectively use the NNBTS, which would bolster advocacy for increased budgetary allocations and promote transparency in resource management.
Abdulrahman Abdullahi, Secretary of CS-SUNN Katsina State Chapter, described the NNBTS platform as a key tool for evidence-based planning, monitoring, and accountability in nutrition programs.
The training featured live demonstrations of the portal, practical exercises on data entry and reporting, and the generation of scorecards, analytical reports, and policy briefs using sample data.
Participants also developed state-level implementation frameworks and action plans for the effective adoption of the system.
In his goodwill message, CS-SUNN Kano Coordinator Salman Mohammad urged participants to fully utilize the training to achieve its objectives.
Stakeholders described the workshop as timely and crucial for strengthening nutrition governance and improving coordination among actors in Nigeria’s nutrition ecosystem under initiatives led by CS-SUNN and its partners.
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