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Ibrahim Ayyuba Isah: From Journalism to Shaping the Future of PR and Digital Marketing
Ibrahim Ayyuba Isah, a distinguished journalist with over a decade of experience, has made a significant transition into the dynamic fields of public relations, creative, and digital marketing. Known for his in-depth reporting and insightful analysis, Isah is now leveraging his extensive journalism background to make a substantial impact in his new ventures.
Isah’s career began with a strong foundation in journalism, where he worked with prominent media houses such as Africa Independent Television (AIT), Raypower FM, and Rahma Radio. His roles ranged from producer and presenter to a radio personality, earning him a reputation for delivering accurate and compelling stories. Currently, he serves as a Senior Reporter at TVC Communications, where he anchors the popular program “Kano Spotlight,” providing in-depth coverage and analysis of events in Kano State.
His educational background is extensive and diverse. Isah holds a Bachelor of Arts in English Language and Literature from Bayero University, Kano, and a Master’s degree in Public Relations and Communication Studies from the same institution. Additionally, he studied Solutions and Data Journalism at Pan Atlantic University. He also earned a Professional Certificate in Digital Marketing from the London School of Business Administration. Recently, he completed a Master Diploma in Digital Marketing awarded by the Digital Marketing Institute Lagos, Nigeria, powered by Digital Marketing Skills LLC, United States of America. In the area of social media, Isah received a certificate from Avalocx University of Social Media in New York, United States, after completing a High Level Social Media Management Course. This academic prowess, combined with his practical experience, positions him as a versatile professional in the realm of public relations and digital marketing.
Isah’s transition into public relations and digital marketing is marked by significant roles such as Knowledge Management and Communication Officer for the Special Agro-Industrial Processing Zones Project, and Public and Media Relations Consultant for the Flour Milling Association of Nigeria. Currently, he is performing a lead role in managing the PR and communications as a consultant for the WOFAN-ICON2 Project in partnership with Mastercard Foundation. In these positions, he has demonstrated his ability to craft compelling narratives and strategic communications that resonate with diverse audiences.
As a Digital Marketing Strategist and PR Consultant, Isah is exploring innovative ways to blend traditional journalism with modern digital techniques. His expertise in SEO, social media management, website development, and video editing allows him to create comprehensive digital marketing campaigns that drive engagement and achieve tangible results.
Ibrahim Ayyuba Isah is also an Associate Member of the Nigeria Institute of Public Relations (NIPR) and the Advertising Regulatory Council of Nigeria (ARCON), as well as a member of the Nigeria Union of Journalists (NUJ) Kano Correspondents’ Chapel and the Sports Writers Association, Kano Chapter. His dedication to his craft and his continuous pursuit of excellence reflect his commitment to making a difference in his new field. As he explores the intersections of PR, creative, and digital marketing, he aims to shape the future of communication strategies in Nigeria and beyond.
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Mercy Corps, a Non – Government Organisation (NGO) , on Wednesday, handed over a newly constructed Veterinary Clinic and a rehabilitated structure in Danmusa Local Government Area (LGA), to the Katsina State Government.
The project, which included a 20,000-litre capacity upgraded solar-powered borehole, was executed under the European Union-funded Conflict Prevention, Crisis Response and Resilience (CPCRR) project.
The initiative is being implemented in collaboration with the International Organisation for Migration (IOM), and the Centre for Democracy and Development (CDD).
Speaking during the event, the Commissioner for Livestock and Animal Husbandry in Kastina State,Prof Ahmed Bakori, commended Mercy Corps and its partners on such commitment to support peace and development in the state.
While praising the state government for restoring peace and stability, the said the project would improve livestock services and the welfare of farmers who depend on animal health services for livelihood.
Bakori buttressed that improved security in the state had enabled development partners to implement meaningful interventions in communities affected earlier.
He said,” Recently, Gov. Dikko Radda was in South Africa to explore strategies for boosting livestock production and strengthening the livestock value chain in line with the government’s economic development agenda.”
In his remarks, Mercy Corps Senior Programme Manager, Mr Philip Ikita, expressed satisfaction on the timely and successful implementation of the project in Danmusa.
He stated that although Mercy Corps began its operations in the state in 2023, security challenges, initially, had prevented the organisation from accessing some areas, including Danmusa.
Ikita said that the project would improve access to essential services, strengthen livelihoods and contribute to sustaining peace in the community.
“The project involves the upgrade of a veterinary clinic from a two room structure into a fully functional six office facility,
“The was embarked on to strengthen livestock healthcare services in the area,
“The programme builds on the success of the Conflict Mitigation and Community Reconciliation (CMCR) project and seeks to promote long-term peace and stability in Northwest Nigeria.
“It works across 48 communities in Zamfara and Katsina States, addressing the root causes of conflict, enhancing community resilience, and strengthening socio-economic recovery,” he said.
Also, the District Head of Danmusa, Ahmadu Abubakar, expressed appreciation to Mercy Corps and its partners for the intervention, describing the projects as timely and beneficial.
Earlier, the Chairman of Danmusa LGA, Ibrahim Na-Mama, represented by his Deputy, Musa Muhammad, expressed appreciation for the projects, assuring that the council would support efforts to safeguard them.
NAN
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By Aminu Garko
Senator Sani Musa, Chairman of the Senate Committee on Finance, has congratulated First Lady Senator Oluremi Tinubu on her 65th birthday.
In a congratulatory message, Senator Musa described the First Lady as “an Amazon and a source of inspiration to millions of Nigerians.”
Sen.Musa praised Senator Tinubu’s life of impact, devotion to God, and service to the nation.
He celebrated her compassion, strength, and dedication to the welfare of women, children, and the less privileged, noting that she continues to inspire hope across Nigeria.
The Senator wished the First Lady many more years in good health, wisdom, and strength, expressing confidence that she will continue to support President Bola Tinubu and champion noble causes that will uplift the nation.
On behalf of the people of Niger East, I join in celebrating the First Lady’s special day and pray for her continued good health and well-being.
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Katsina Commissioner distributes N122m as Ramadan relief
Farmers’ group trains 10,000 members to raise productivity in Katsina
Crisis response: EU-funded project delivers new vet. clinic to Katsina govt
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